Waterbottle unveils new brand rooted in co-op values and collaboration

Waterbottle and its two subsidiaries - Rising and Appalachian Field Services (AFS) unveil new branding.

The media team organized a “brand jam”, a paid 90 virtual minute meeting for members of the co-op to discuss the older and newer logos, alongside the histories and stories within the org. This live discussion utilized a jam board where members could place their thoughts and ideas onto a single document shared to all users where Media Manager Jeremy Collins pulled for the new logos.

“I enjoyed the challenge of gathering everyone’s ideas together and trying to meld them into one. For me,” Collins says, “it was fun to hear the stories of how the names came along, especially the Waterbottle name.”

The rebrand comes at a time of expansion with the additional of a brand new media team, several new hires, and more property acquisitions. 

“As the organizations grow and evolve it’s typical for things to change,” Collins says. “but one thing I’m glad that we’re holding onto is our commitment to inclusion and cooperation.”